Twitter isn’t a link building service. In fact, aside from the one link you get in your 140-character limit bio, there isn’t a whole lot of potential for building links through Twitter. At least, not directly. However, there are some indirect methods for building links.
We’ve written about pinging your Twitter stream before. But what we haven’t talked about is how to use Twitter as link bait.
You want to build links to your website, right? Well, you have to promote it then and Twitter is a great way to promote your website. A GREAT way. Here’s one method you can use to get Twitter’s help in building inbound links to your website.
* Build up a massive Twitter following. There are several online tools available to help you find people with interests like yours. Whichever ones you decide to use, keep in mind that the more followers you have the more likely you are to get people retweeting your blog posts and linking to you from their blogs.
* Tweet your blog posts. Kind of a no-brainer, right? How are you going to build links to a site if no one knows about it? Use a Tweet/Retweet plugin for WordPress if you have a WP blog. Also, use Twitter Tools or another similar plugin so that your blog posts are automatically Twittered when they post. Bottom line, get your blog posts on Twitter where your massive follower list will see it.
* Build relationships with your followers. Tweet their blogs posts and retweet their messages. They will reciprocate. Also, send @replies and get people to talking. Once they realize you are a real human being and you have a personality, they will read your blog posts, tweet them, and link to you from their blogs.
* Use Tweetlater to retweet awesome blog posts a couple of weeks out. Just when the online passion has died down you can resurrect again with a carefully placed tweet when your followers least expect it.
* Bookmark it. Twittley is a social bookmarking service that automatically sends a tweet when you bookmark a page. Also, whenever someone else votes for your submissions, Twittley will send out a retweet. And since it is a fairly new service, you can virtually get in on the ground floor and building your reputation before the competition does.
* Build content worth linking to. Really, this one should be the first item on the list. You can do all of the other stuff here and never get a link back if your content isn’t link worthy. The No. 1 way to ensure you get a link is to make your content worthy of links.
Twitter is a great tool for promotion. It won’t provide the links for you, but you can use Twitter to promote your great content and your followers will link to the really good stuff.
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