An established blog that is updated regularly gets spidered by Google often, and increases the chances of new search rankings considerably. I have seen multiple situations where regularly updated blogs wind up ranking #1 in Google for relevant phrases literally within a couple hours of posting. It usually takes a well established website and blog to make this happen, but there is big potential if you do things the right way.
While blogs work best if updated multiple times per week, even those with a new post every week or two have advantages. Blogs don't have to be a major undertaking, spending only an hour or so a week on posting can have you seeing results in no time.
There are many advantages to adding a blog to your website. Here are a few.
Increased Rankings
By boosting your topical content, you increase the value and relevance of your site. The more new stuff you add, the more of an authority you make your site, and this helps to improve your overall search rankings. It can also help you obtain rankings for "long tailed search phrases".
Long tailed search phrases are those that are less commonly searched, and usually exceed 3 or 4 words in length - they are also very targeted to your product or service. Blogs are great for getting rankings on long tailed search phrases. If you see a long tailed search phrase you want to rank for, use the phrase as the post title (if it makes sense to do so) and write a good, content rich post about it and your ranking potential for this phrase will rise.
By writing blog posts with your target phrases in mind, you can often help improve your overall rankings by increasing the relevance of the site to that search phrase. Consider also linking to other relevant pages within your site from the post.
Increased Traffic
Blogs are great for increasing traffic. Aside from the added traffic you may see from search ranking improvements, if your blog is interesting and topical, you will get some repeat visitors to your site as readers check back for new posts. If people really like your blog, they will spread the word, resulting in even more visitors. Just think, have you ever emailed or instant messaged a friend with a link to an article you have read? Don't you want your link to be the one passed around?
Credibility
By blogging regularly about your industry you will help to establish yourself as an expert. Many of your potential customers will see your blog and notice that you know what you're talking about and be more likely to utilize your services. By sharing your knowledge it can help to instill trust onto your visitors which can actually result in increased conversions. There are a lot of faceless, anonymous websites out there - an active blog can help people relate to you and trust you.
Links
A good, well written blog can result in free one way links to your site. Sometimes it is as simple as a fan adding your link to their blog roll, and other times it may be RSS working its magic. Try to squeeze in a link or two into your posts and direct them to other internal pages on your website. If anyone then republishes or syndicates your posts on their sites, you will also end up with a relevant back link. (If you would like some other ideas on link building be sure to check out Ways to Increase Link Density & Building Links with Directory Submissions )
A blog is not a magic bullet used to skyrocket your inbound link counts, but it can certainly help.
What Platform To Use
I am a firm believer in the power of WordPress and the seemingly unlimited plug-ins available to help you. That said, just about any blog platform will work. It is probably best to stick with the main stream providers as they tend to have more options available and better support forums in case you get stuck with customization issues. In the end however, any search friendly blog platform will ultimately do the trick.
Blog Post Ideas
If after reading this you are sitting there thinking, "What should I write about?" here are some ideas to help you get going:
• New product launches
• Press releases
• Industry relevant news
• How to's related to your product or service
• Answers to reader comments
• Posts revolving around relevant long tailed phrases
• In depth product descriptions or tutorials
• Company history or interesting stories
• Reviews of related products, services or online tools
Blogs are relevant for pretty much all industries, and they don't have to take a lot of your time. A little creativity can help you come up with ideas for posts, just try to think outside the proverbial box.
If you've been putting off the blogging idea for some time, consider getting started now. There is much to gain and very little to lose.
Source
Showing posts with label increase traffic. Show all posts
Showing posts with label increase traffic. Show all posts
June 14, 2009
April 26, 2009
Why Profitable Keywords are the Cornerstones of Your Internet Marketing?
Keywords are ground zero. They are essential to your online success. You must get your keywords right or it's game over before you even get started. Mainly because keywords are the most important element of your online marketíng.
It can't be emphasized enough, especially to beginning online webmasters or marketers, choosing the right profitable keywords will largely determine whether or not you succeed with your online endeavors. You simply must get this element right or your marketing will be in big trouble.
What are Keywords?
Lets start at the very beginning, keywords are the exact words someone types into a search engine to find what they're looking for on the web. Some keywords are valuable/profitable, while others are virtually worthless.
Profitable keywords are the ones that convert into a sale, a lead or potential client/customer for your company or product. These are the words someone is searching in order to buy a product or hire a service. Someone searching for "honeymoon vacatíon packages" is probably in the market to book a honeymoon vacatíon and could turn out to be very profitable for the right website or business.
Commercial Intent of Keywords?
But how do you know if a keyword is profitable? Well, one convenient tool is from MSN which helps you with "Detecting Online Commercial Intention" of keywords. Just type in a keyword and it will give you a percentage or probability your keyword query has commercial benefit or intent.
Conversion Rate of Keywords?
Once you have your chosen keywords in place, next you want to have a landing page that converts those keywords or traffic from those keywords into buyers or leads for your online business. This is another crucial element of your online marketíng - you must have a landing page or content/site that converts into a sale or you obviously won't make any revenue.
Keep in mind, if you're into affiliate marketing, you main goal is not to sell but to "pre-sell" your products or services. One effective way I have found to do this is to give potential customers/clients valuable information they can use in making their final purchasing choice. Comparison sites do well, as do review sites, top ten sites... potential customers use the Internet and keywords to not only find products but more so, to find information on those products. Your goal should be to provide this valuable information to make their task a little bit easier for them and they will reward you with a sale.
Long-Tail Keywords?
Long-Tail keywords are simply that: long three or four word phrases that searchers use to find what they're looking for on the web. Because they are highly specific, long-tail keywords have proven to have better conversion rates than general keywords. This is also just common sense, someone searching for a "2005 ford mustang convertible" may just be in the right mind-set to buy such a vehicle; as compared to someone searching for a more general keyword phrase such as "sports cars."
Study your website traffic logs religiously to find long-tail keywords that turn into a sale. Target these long-tail keywords in your marketing. Even buy PPC (Pay Per Click) advertising in the three major search engines - Google Adwords, Yahoo! Marketing and MicroSoft AdCenter - for these valuable/profitable keywords.
And build higher rankings in organic search for these long-tail keyword phrases. It's really not that difficult for long phrases, especially if they're related to your site; many times you can reach the top spot in a matter of days, especially in Google.
How to Rank High for Your Chosen Profitable Keywords?
Of course, the million dollar question is: HOW do you rank in the top spot for your chosen keywords? I believe the key to ranking high in the search engines (especially Google) is to be persistent in building your rankings for your keywords. Take a long-term view or approach, sometimes it may take months, even years, to rank in the top Five for your highly competitive keywords.
The best strategy is to "stick to it" and keep building relevant links to your keyword landing page. Create related blogs with valuable content linking back to your keywords. Write keyword related articles and distribute them all over the web. Create Google Alerts for your keywords and then place comments/links in the newly formed pages on the web that Google is indexing.
Be pro-active, download the SEOQuake toolbar and find your main keyword competitors. Check out their links and then go out and get the same links. Write better, higher quality content than your main competitors because Google always rewards great content. Plus, use the free Addthis.com button and let your visitors bookmark your great content in all the social bookmark sites and build your keyword links for you.
Do keyworded Press Releases with your embedded links and spread them all over the web. Get these Press Releases into Google news and other important places on the web. PRWeb.com is really a great place for your press releases since you can embed your keywords in your links.
If you can try to get your most important keywords in your domain name. Many SEO experts argue the merits of this but from my own experience and marketing - it is much easier to rank high for your keywords if you have them in the domain name. Again, it is just common sense, if you have your main keyword in the domain, this keyword is obviously telling the search engines this is what your site is all about. I have even bought domains and created sites specifically around certain keywords just to rank high.
Always remember, you have to be persistent, I have been fighting some keyword battles for over four or five years! For really profitable keywords, it can be a constant struggle to remain on the first page, but the trick is not to give up, just keep fighting away at your competitors. Persistence usually pays off in the end and those profitable keywords will have your links in the top spot. Make ranking high for those profitable keywords your number one marketing strategy. Concentrate all your marketing efforts towards getting plenty of quality traffic for those keywords and you will succeed online.
Profitable keywords are the ones where the searcher is in the right "mind-set" or frame of mind to buy what they're searching for on the web. Tailor your marketing online to target these profitable keywords and it can spell success.
So what's the whole process for finding or choosing profitable keywords to use in your marketing? Lets look at some ways to proceed...
Number of Keyword Searches?
You need to find out how many searches are made for your chosen keywords each month. Simply use WordTracker or a site like SEOBook. These will give you a preliminary number of searches made each month for your keyword. Highly popular, well-searched keywords with hundreds of thousands of searches each month will be extremely hard to rank for because you will have stiff competition from major companies with limitless resources.
I like to pick less popular keywords that get only a couple of hundred of searches each day because my chances of getting on the first page greatly increases. But don't get fixated on the number of searches, some keyword phrases that only get four or five searches daily, can still be very profitable.
For serious keyword research in a particular niche market I like to use Brad Callen's Keyword Elite which is professionally designed software that makes all your keyword research so much easier. But there are plenty of free keyword tools you can use. One handy keyword tool is Google Adwords external suggestion tool which will help you find valuable keywords
By Titus Hoskins
It can't be emphasized enough, especially to beginning online webmasters or marketers, choosing the right profitable keywords will largely determine whether or not you succeed with your online endeavors. You simply must get this element right or your marketing will be in big trouble.
What are Keywords?
Lets start at the very beginning, keywords are the exact words someone types into a search engine to find what they're looking for on the web. Some keywords are valuable/profitable, while others are virtually worthless.
Profitable keywords are the ones that convert into a sale, a lead or potential client/customer for your company or product. These are the words someone is searching in order to buy a product or hire a service. Someone searching for "honeymoon vacatíon packages" is probably in the market to book a honeymoon vacatíon and could turn out to be very profitable for the right website or business.
Commercial Intent of Keywords?
But how do you know if a keyword is profitable? Well, one convenient tool is from MSN which helps you with "Detecting Online Commercial Intention" of keywords. Just type in a keyword and it will give you a percentage or probability your keyword query has commercial benefit or intent.
Conversion Rate of Keywords?
Once you have your chosen keywords in place, next you want to have a landing page that converts those keywords or traffic from those keywords into buyers or leads for your online business. This is another crucial element of your online marketíng - you must have a landing page or content/site that converts into a sale or you obviously won't make any revenue.
Keep in mind, if you're into affiliate marketing, you main goal is not to sell but to "pre-sell" your products or services. One effective way I have found to do this is to give potential customers/clients valuable information they can use in making their final purchasing choice. Comparison sites do well, as do review sites, top ten sites... potential customers use the Internet and keywords to not only find products but more so, to find information on those products. Your goal should be to provide this valuable information to make their task a little bit easier for them and they will reward you with a sale.
Long-Tail Keywords?
Long-Tail keywords are simply that: long three or four word phrases that searchers use to find what they're looking for on the web. Because they are highly specific, long-tail keywords have proven to have better conversion rates than general keywords. This is also just common sense, someone searching for a "2005 ford mustang convertible" may just be in the right mind-set to buy such a vehicle; as compared to someone searching for a more general keyword phrase such as "sports cars."
Study your website traffic logs religiously to find long-tail keywords that turn into a sale. Target these long-tail keywords in your marketing. Even buy PPC (Pay Per Click) advertising in the three major search engines - Google Adwords, Yahoo! Marketing and MicroSoft AdCenter - for these valuable/profitable keywords.
And build higher rankings in organic search for these long-tail keyword phrases. It's really not that difficult for long phrases, especially if they're related to your site; many times you can reach the top spot in a matter of days, especially in Google.
How to Rank High for Your Chosen Profitable Keywords?
Of course, the million dollar question is: HOW do you rank in the top spot for your chosen keywords? I believe the key to ranking high in the search engines (especially Google) is to be persistent in building your rankings for your keywords. Take a long-term view or approach, sometimes it may take months, even years, to rank in the top Five for your highly competitive keywords.
The best strategy is to "stick to it" and keep building relevant links to your keyword landing page. Create related blogs with valuable content linking back to your keywords. Write keyword related articles and distribute them all over the web. Create Google Alerts for your keywords and then place comments/links in the newly formed pages on the web that Google is indexing.
Be pro-active, download the SEOQuake toolbar and find your main keyword competitors. Check out their links and then go out and get the same links. Write better, higher quality content than your main competitors because Google always rewards great content. Plus, use the free Addthis.com button and let your visitors bookmark your great content in all the social bookmark sites and build your keyword links for you.
Do keyworded Press Releases with your embedded links and spread them all over the web. Get these Press Releases into Google news and other important places on the web. PRWeb.com is really a great place for your press releases since you can embed your keywords in your links.
If you can try to get your most important keywords in your domain name. Many SEO experts argue the merits of this but from my own experience and marketing - it is much easier to rank high for your keywords if you have them in the domain name. Again, it is just common sense, if you have your main keyword in the domain, this keyword is obviously telling the search engines this is what your site is all about. I have even bought domains and created sites specifically around certain keywords just to rank high.
Always remember, you have to be persistent, I have been fighting some keyword battles for over four or five years! For really profitable keywords, it can be a constant struggle to remain on the first page, but the trick is not to give up, just keep fighting away at your competitors. Persistence usually pays off in the end and those profitable keywords will have your links in the top spot. Make ranking high for those profitable keywords your number one marketing strategy. Concentrate all your marketing efforts towards getting plenty of quality traffic for those keywords and you will succeed online.
Profitable keywords are the ones where the searcher is in the right "mind-set" or frame of mind to buy what they're searching for on the web. Tailor your marketing online to target these profitable keywords and it can spell success.
So what's the whole process for finding or choosing profitable keywords to use in your marketing? Lets look at some ways to proceed...
Number of Keyword Searches?
You need to find out how many searches are made for your chosen keywords each month. Simply use WordTracker or a site like SEOBook. These will give you a preliminary number of searches made each month for your keyword. Highly popular, well-searched keywords with hundreds of thousands of searches each month will be extremely hard to rank for because you will have stiff competition from major companies with limitless resources.
I like to pick less popular keywords that get only a couple of hundred of searches each day because my chances of getting on the first page greatly increases. But don't get fixated on the number of searches, some keyword phrases that only get four or five searches daily, can still be very profitable.
For serious keyword research in a particular niche market I like to use Brad Callen's Keyword Elite which is professionally designed software that makes all your keyword research so much easier. But there are plenty of free keyword tools you can use. One handy keyword tool is Google Adwords external suggestion tool which will help you find valuable keywords
By Titus Hoskins
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